Far from it.
Vineyard owners and wineries can be artisans that craft a product that appeals to many.
Likewise, owning and operating a frost fan does not necessarily make a person an arrogant financialist interested in their own greed.
Using a frost fan in an irresponsible manner that leads to neighbours being kept awake and having their health endangered is the evil that is done with a frost fan. Not making wine.
These are troubled times;
Growers being told to reduce production volumes.
Prices for grapes dropping.
Wineries are desperate to get rid of the excesses of last years crop without damaging the reputation of the 'up market' product.
Less money being proffered by banks for capital expenditure.
Rumours of high levels of Botryitis due to this years weather conditions.
Let's not forget that the real growers who have a passion for producing a quality crop realise that the growth process is a variable thing that allows a mixture of conditions that can produce a stellar wine one year and a mediocre one the next.
The industrialisation of the process of growing and processing with its chemicals and mechanical beasts is a far cry from the grower that knows his land and knows that some years are good and some not so good.
They will see out these tougher times while those absentee owners interested in a fast buck will be nervously eyeing the bottom line.
So support the artisan growers, they deserve it. After all they are far more likely to be the sort of people who get on with their neighbours and would rather let nature encourage their crop to demonstrate something unusual, something special. Far less likely to arrogantly annoy the district with excessive noise.
The absentee owner will be far more interested in shoring up the price of the wine. No matter the quality.
Let me make a prediction.
This years crop will be proclaimed an excellent year in spite of the troubles that beset it.
This is what is always proclaimed.
By who? People interested in selling wine for a high price.
Why? Because they want to make money.
Is it true? Sometimes it is. But sometimes the emperor has no clothes.
When was the last time the wine industry proclaimed the year as being pretty poor and didn't recommend it?
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